Finding Your Website/Blog Voice

Websites need content and lots of it. Even more and more. One thing I notice, over and over again, is that 99% of the websites I see do not have enough content. More content with proper internal links, can raise your ranking more than any single other action that you do.

Since you must write lots of content, why not make it exciting? Or at least have a point of view. Death to Political Correctness!

The other thing I see over and over again is boring content. Writing without a point or worse, without a unique way of expression – well it’s boring.

“Welcome to our website. We don’t know what to say and we’re ignoring how this intertubes thing works, so we’re happy to shyly share our brochure site (that was out of date in 1999.) Thank Yew.” Yeesh!

Seriously, how do you respond when you see one of these? “Yawn. Let’s see, who else has a website in this business niche?” Click.

“The firsta rule of website writing isa — Doughna Be Boring!” (Little “Gumball Rally” oblique reference there…)

Megan Slick over at SEO Scoop just wrote a sweet little article that frames this important content topic into perspective. Her spin is about consistency – which is very important.

I apologize for my anti-boredom rant. God knows I subject my poor readers to drivel, more often than not.