Website Conversion: Use Trust

Recent Research Confirms:

“83% of U.S. households now use the Internet as an information source when shopping locally for products and services… the Internet will soon surpass newspapers as a local shopping information resource.” Source: The Kelsey Group

People who are searching for local businesses online, do business at a higher rate than other searchers. However, your website still must do a solid job of turning those visits into customers.

Website conversion is about taking website visits and turning them into phone calls, coupon downloads, searches for directions, online bookings, etc.

For your website to get more customers requires certain actions. First: Create a helpful, easy to use website; Second: Be seen where your local customers search; Third; Give them the exact information they are looking for.

Here's a great article on building trust factors into your website by local search expert Tom Crandall at SEM Report Card. The article is titled How To Convert More Local Business With Trustand it is brimming with great advice and examples of trust factors your can add to your website. Have a read!

There is a direct correlation with higher trust leading to more business. If you want more insight on this, give us a call.

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