Web Site Optimization – Part 3

Google Training In Optimization?

The core of website optimization is testing. There’s an axiom in internet marketing, “Always be testing.”

(It comes from direct mail marketing, and the people who developed that industry pretty much invented everything we know about conversion!)

Looking at the tasks associated with a website, it seems there are numerous other areas to concentrate on. Site design, copywriting, video, offers, article writing, blogging, traffic, even SEO… many, many paths to follow and expertise to acquire.

After 15 years of doing this, I would strongly suggest that the online skill that underpins success more than any other, is testing. The best tester in the world will “always” win out over the best copywriter or the traffic genius, or best conversion expert (except the best conversion expert is an expert tester.)

Hopefully, if you are not “into” being a tester, you have someone on staff who can take up the tasks or can hire someone to manage it for you. This is so important that if you are not into handling it, I would seriously recommend that you rethink having a website.

Thankfully, this is an area where there is plenty of good, free information for you to get up to speed. Google provides!

An easy way to get started is available at this Google provided YouTube Channel.

Here’s a quick (1min 20sec) introduction to using Website Optimizer: