Vancouver SEO Secrets

Vancouver SEO secrets – are there any? Search engine optimization – abbreviated as SEO – is the actions taken so that a web site, or a web page is: researched, coded and written to optimize its performance in the search engines.

These actions result in an improvement in the placement of the page in the search engine results pages or SERPs. SEO is a key part of internet marketing and is done to improve the ability of a website to generate inquiries or sales.

Expert marketers know that one of the secrets to a successful product marketing campaign is to, in the words of the late, great Gary Halbert, “Offer burgers to a starving crowd!” SEO’s task is to accurately create or modify a webpage’s content so that it is easily found for the terms people use when they are searching for a product or service.

The side effect of this is improved rankings.

The plain and simple reality is that there are no “tricks” or “insider information” needed. Great search engine optimization (seo) takes a solid plan, great research, and consistent implementation to first find the starving crowd and then stand in front of them with your burger offer in hand.

The most wanted end result of SEO is to generate more valuable web site traffic. Getting a higher ranking from relevant search terms is worth it for a web site because it will attract more qualified traffic than a lower ranking. In an increasingly competitive and growing web world, SEO is a crucial online marketing tactic.

How much traffic? A lot. ComScore estimated that Google was processing 304 Million searches per day in June 2009. Per Day! Google recently reported that as many as 50% of those searches are unique. As in never seen before…

A first place ranking in Google, will net you around 40% of all the clicks for a search phrase. Second place bestows around 12%. Third place equals 8%. The remaining 40% goes to everyone else on page 1 and maybe a few on page 2. There are usually hundreds, if not millions, of pages below there that get no clicks to speak of.

Google, Yahoo, Bing and YouTube are all primarily concerned with providing searchers with useful accurate information. (They want you, the searcher to use “them” and not the other guys. The best way to do that is, help you find what you are looking for – fast!)

In order to do that, their search programs find and quantify massive amounts of data. For instance, as of 2008, Google had 36 data centers in all—19 in the U.S. (…somehow Toronto is included in this), 12 in Europe, 3 in Asia, and one each in Russia and South America. With more in the planning stage. All this, just to store and process online data.

The details of how the search engines gather all this information and then decide who ends up ranked where, are complex; however it boils down to that the bigger the market that you want to be in front of, the more content and links your website needs.

That’s it. More content specific to what people search for; more links back to your site.

There. I’ve revealed the “hiding completely out in plain view” secret of high rankings and market domination.

Now while some might claim that there are few genuine guarantees of a top placement, particularly for highly competitive search terms, again the simple reality is that great ranks are a function of finding markets that are starving and not being served. This takes work! The more competitive the niche, the more work it takes. The search landscape is always changing as are the keyword terms.

Now from the view of someone doing the work, accomplishing that “secret” in a programmed and repeatable manner that consistently produces results, means you look at 5 actions:

• Research and develop a keyword strategy to target the highest value searchers

• Build a well-structured web site

• Write good content with “on page” optimization

• Promote the site to get links from the rest of the web

• Check that the site is sound technically and meets web standards of coding

Good search marketing SEO will improve a web site’s ranking across a range of appropriate phrases. Ongoing research and maintenance of what's been done and adding ever more new content makes sure your site stays at the top!

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