online marketing fail

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I have the "pleasure" of having a cellular provider in Canada who benefit greatly from the government sponsored quadopoly in cellphone provision.

Here's a customer appreciation promotion that I received by email today – they were also texting me about it at the same time.

Epic Marketing Fail

Epic Marketing Fail

Here's the text of the email I sent them to the return address on the email.
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Re: Rogers Customer Appreciation Event

Why do you have a splash page? The instant I get to those – I'm out. Thanks for not respecting my time!

Why all in Flash? Did anyone in the management team realize that smart phones don't use flash? Fail!

Stunning Fail. Marketing at it's most disconnected. I'll blog about it though, so thanks for the fodder.

For whoever is in the trenches and gets this, pass it on to your bonehead upper management. That's who it's meant for, not the hard working people who just did their best implementing a flawed plan.

Isn't it time for real telephone competition in this country?
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Rogers enjoyed being the only cellphone company in Canada to have the iPhone until very recently. Sending a promotion to smart phone users that they cannot see on their cellphone is not well thought out, is it? It says, "We appreciate you so much that we're willing to give you stuff in exchange for marketing to you more, but we won't let you see it on your kick ass cellphone – we forgot that Flash doesn't work on the iPhone… hehe!"

What a bunch of maroons. (Bugs Bunny reference there…)

My email's response? I got a bounce back saying that email address is not monitored. Go here or there so "we can ignore you even more!" Meh.

The CRTC needs to be abolished. They prop up this sort of incompetence with price fixing, so the big companies in the cellphone business can make large profits, no matter how bad they are or how much their service blows! Competition is the only thing that will make them do a better job.

I'm eager to hear your comments...

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