We concentrate on SEO for Vancouver local business and our search engine optimization strategy follows a process that we've proven over the years. It's a conservative and achievable process; we look for the low hanging "keyword phrase fruit" that we can most easily get good rankings for.

Lately the best terms are local, geo-targeted terms. What are the advantages of this strategy? Why wouldn't you just want to target the highest traffic terms?

Here's what we typically see with a new client… They have a newer site, without a lot of links or good, solid SEO in place. They face some well established competition. They often do not have many pages of content, and rarely is there new content being added to the site regularly.

Some Of The Important Ranking Factors:
• Site Age
• Internal link structure on Site
• Amount of Links
• Relevance of Links and Link Text used
• Internal Links on Site
• Keywords optimized on site
• Freshness of site content
• Relevance of content supporting the theme of site

With a new site or a site that has not been search engine optimized, all of these ranking factors and more must be addressed in order to get better ranks. Your competitors have many of these ranking factors optimized for high traffic keyword terms.

To rank higher your site must do many of these ranking factors better, and better than the competition. It simply can take 6-9 months for that to happen.

Faster Ranking With Local Search

So a better strategy is to choose to optimize for both lower and higher traffic terms. That returns higher ranks for the less popular terms, sooner. Those lower volume search terms in turn can support the more competitive terms and you will begin to rank for those over the next while.

Targeting geographically targeted local keywords, you are…

• More likely to see a traffic increase
• Have a better return on investment for less money
• See results sooner

Targeting local keyword phrases especially works because:

• You have a limited budget
• The budget is not there for extensive link-building
• People entering a geo-targeted phrase (like Vancouver Cosmetic Surgeon) into search engines are high converting prospects
• People using these terms will need services right away

Geo-targeted terms gets more customers for you sooner. Local keywords support eventual higher rankings for more competitive, higher traffic keyword terms.

Less than 10% of companies are targeting geo-targeted local keyword terms. More marketing dollars are moving to SEO and competition for local keywords is growing. Geo-targeted local SEO is expanding fast. Get yours started right away.