Pay Per Click Ads

Reach Customers Through Online Advertising

Search advertising is a powerful way to reach your prospective customers – exactly when they are looking to find your business.

This is fundamentally different than most forms of advertising!

For years, advertising has been about winning “mind share” or about your business becoming “top of mind.” For businesses and marketers, this has meant getting to as many people as possible, for as many times per week, day or month as affordable. That strategy and tactic hopefully allowed you to both establish your business in their minds as “the place to go” and to reach the few who are interested in your product – right now.

It’s always been the “throw enough at the wall, and some is bound to stick” strategy. Or spray and pray.

Search marketing is fundamentally different! You only put your ads in front of people when they are already looking for your product or service. They are driving the process.

Plus, you only pay if they take action – if they click on your ad, you pay. It’s called Pay Per Click or PPC. Obviously, you only pay when people are interested enough to click on your ad, they convert into business much more often and this can eliminate a lot of waste.

Online advertising programs enable you (the advertiser) to reach potential customers who are interested in your products or services. Advertisers use online tools to create ads, decide which search terms (keywords) you would like your ads to show against, decide how much you are willing to pay for each ad, select the areas you would like your ads to show and set daily spending budgets.

What’s Involved?

Keyword Research: What are people actually using as search words to look for your business product and service? Keyword research answers that question and includes the search volume, how competitive particular keywords are and how much it’s going to cost to get x amount of traffic to your website or landing page.

PPC Ad Writing: You have a very limited space in order to clearly communicate what you offer. Great copywriting and ongoing testing refines what works and keeps it always getting better.

Landing Pages: Landing pages are pages are specific pages on your website that match very specifically what is offered in your PPC ads. This is a critical part of a successful online advertising campaign! Landing pages offer exactly what your customer wants. This helps by converting more visits into business, and getting cheaper ad rates because your landing page works!

Testing and Optimization: There are 2 huge advantages that online advertising has over all other forms of marketing. The first is tracking; it is usually pretty straight forward to show the path that customers took to get to a completed purchase. The second is real time testing and optimization; because there are ways to split test traffic and track results, it is possible to continually improve your ad and landing page performance. This means your return on investment is always improving!

We’re experts in the intricacies of pay per click advertising, creating landing pages, and conversion optimization. It is the perfect marriage of marketing creativity and data; which leads to amazing ROI.

It’s not easy or simple. A great campaign takes a lot of work.