Increase Your Website Conversion 2

Increase Your Website Conversion 2

Once you have completed the first round of implementing the 4 basic conversion factors:

1. Increase your customers possible interaction points
2. Increase your customers trust of your website
3. Increase the available social proof on your website
4. Use promotions and ethical bribery to reward your most wanted behavior

… there are a number of other areas that can be addressed.

However the next areas do require a lot more work, more management and more expertise. The elements are straightforward however.

The most important elements include testing video, video sales letters, headlines, and your offer/s and their page placement. The key here is continual split or multivariate testing.

There is some exceptional multivariate testing software available. In my opinion though, most customers will get great results from Google’s Website Optimizer. It works well, and is easy to setup.

Testing accomplishes 3 things… it allows you to listen to your visitors and give them what they really want; it increases conversions; and it takes all the guesswork out of optimizing your site.

Video online has become very important and will continue to grow in importance. You Tube is the 2nd biggest search engine after Google in the english speaking world.

People love video! From a marketing perspective, video can dramatically shorten the time it takes for people to get familiar with and ultimately trust your company. That familiarity leads to more sales and higher conversions.

There are numerous examples of companies adapting their written sales copy into a video form and increasing their conversion rate. Depending on your niche, it can be very effective to have both, since some professions tend to process information in different ways. ie. Show an accountant a spreadsheet and an ROI analysis; show a creative person images that evoke powerful feelings.

Headlines can often turn a poor converting website into a champion. The good news is that you don’t have to be a good copywriter in order to benefit from this.

I have analyzed many websites that did not have an offer. An offer is just a clear way of asking for your customers business, and having one will outperform not having one! Testing different offers using persuasion elements like scarcity, limited quantities, and deadlines can clearly make a difference in your websites conversion.

Other elements to test later are copy, color scheme, elements that are emphasized and their placement on the page, if you are doing e-commerce – all the elements in the shopping cart and fulfillment page.