Our recent article on how Google uses your IP address to customize your search results, prompted a couple questions from friends on exactly how that works. I was going to delve into to it a bit more and then I found a good article that describes how it works; and much more! (mmmmmmm, Geekiness!)
James Harrison at JamesSEO just did a 3 part article on how to use browser IP addresses for useful redirection. Great explanation, check it out.
Geo-location is starting to be used in many ways. You are seeing it being used a lot on smart phones for way finding, for notifying friends where you are (and how long until you get to them…), for finding shopping and restaurants, for finding specials and sales… and there are more uses. GPS location, IP location, and Cell Tower triangulation are facts of life now. It’s getting easier to find out where someone is.
• What does this do to privacy?
• What does this mean for how much and what information corporations have about us and our habits?
• Is there any public discourse as to how, why and when this tracking should be limited? Or are the corporations just running amuck with this, and governments are complicit because big brother wants to know exactly what you’re doing as well?
At a Google event last week some amazing facts were revealed. Here’s the scoop