Conversion Equals Getting More Business

How well does your website convert? As more and more of the roughly half of businesses make their way online, conversion is becoming more and more important.

Some SEO experts say that the only measurement that counts is your conversion rate. I ultimately agree. It still takes a high rank to get traffic and it takes traffic to be able to refine your website so it does convert visitors into customers.
Just makes sense.

What are the elements of a high converting website? A compelling headline; an easy to navigate site; a strong graphic design; persuasive copy and a good call to action would all be top items.

Donna over at SEO Scoop just wrote a fine article on “10 Tips For Creating Calls to Action that Convert“. It’s not just packed with good information but has examples from online campaigns that I found really helped illustrate each concept. Highly recommended read.

For more on website conversion also check out: Website Optimization: the Basics