How well does your website convert? As more and more of the roughly half of businesses make their way online, conversion is becoming more and more important.
Some SEO experts say that the only measurement that counts is your conversion rate. I ultimately agree. It still takes a high rank to get traffic and it takes traffic to be able to refine your website so it does convert visitors into customers.
Just makes sense.
More on Conversion Equals Getting More Business.
Let's talk more about this… can you do me a quick 30-second favor and leave a comment below?
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Recent Research Confirms:
“83% of U.S. households now use the Internet as an information source when shopping locally for products and services… the Internet will soon surpass newspapers as a local shopping information resource.” Source: The Kelsey Group
More on Website Conversion: Use Trust.
Leave your comment below…
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I have the "pleasure" of having a cellular provider in Canada who benefit greatly from the government sponsored quadopoly in cellphone provision.
Here's a customer appreciation promotion that I received by email today – they were also texting me about it at the same time.
More on Online Marketing Fail!.
Please comment below…
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Google Training In Optimization?
The core of website optimization is testing. There's an axiom in internet marketing, "Always be testing."
(It comes from direct mail marketing, and the people who developed that industry pretty much invented everything we know about conversion!)
More on Web Site Optimization – Part 3.
Looking forward to your comments…
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Increase Your Website Conversion 2
Once you have completed the first round of implementing the 4 basic conversion factors:
1. Increase your customers possible interaction points
2. Increase your customers trust of your website
3. Increase the available social proof on your website
4. Use promotions and ethical bribery to reward your most wanted behavior
More on Increase Your Website Conversion 2.
Your Turn: Do you have any advice you would like to share? What tips would you like to add? Please comment below.
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Website Optimization – The Basics
Website optimization is the action taken to increase your conversion rate on your current website.
Often I've found that customers are a bit obsessed with traffic. Traffic, traffic, traffic!
Participate in the conversation by leaving your comment below.
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Website Conversion… It's Lost?
There are many elements that go into a website; design, brand, message, offers, most wanted response, usability, heck even coolness.
What about conversion and what is it? My definition of conversion is where the website, viewed as a marketing and especially sales tool, is effective!
More on The Lost Art of Website Conversion.
So, what is your thought on this? Let me know!
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