42 Ways To Use Video
42 Ways To Use Video To Grow Your Business
Jimm Fox over at One Market Media has written a close to definitive post on about all the ways possible to use video to promote and grow your business. He didn't just list them; he added explanation for each of the 42 ways. Fantastic post!
Puzzled about using video in your business? How might it work? This post from Jimm will give you context and plenty of ideas. I've printed it out and will use it with clients from now on.
As Mark Robertson over at ReelSEO commented, I'm not so sure on the basis of the popularity and growth potential comments, but they are mostly accurate to my eye and the rest of the information listed there is pure gold.
I've summarized the 42 ways below here – but I encourage you to check out both articles for more!
Customer Reference Videos
1. Video Customer Testimonials
2. Video Success Stories
3. Video Case Study
4. Man-in-the-street Interviews
5. Customer Presentations.
Product and Service Promotions
6. Product Presentations
7. Product Demonstrations
8. Product Reviews
9. Visual Stories
Corporate Videos
10. Corporate Overview
11. Executive Presentations
12. Staff Presentations
13. Corporate facilities or equipment tour
Training and Support Videos
14. Training
15. Overnight expert videos
16. Just-in-time learning
17. Post sale support and maintenance videos
Internal Communications Videos
18. Internal Communications
19. Event/Conference and Trade Show Communications
20. Employee orientation
21. Health, Legal & Safety
Advertising, Marketing and Promotion
22. Commercials
23. Viral Video
24. Email Video
25. Infomercials
26. Content Marketing
27. Landing pages and micro sites
PR Support and Community Relations
28. Video Press Releases
29. PR Support Materials
30. Community Relations Video
Event Video
31. Event Presentation video
32. Round table Sessions
33. Q&A Expert sessions
Other Uses of Video
34. Recruitment Videos
35. VLOG
36. In Store Video
37. Company Lobby / Waiting Room Video
38. Mobile Video
39. Market research, focus groups and polling
40. Website FAQ Video
41. Video White paper
42. Video Magazine
As an added example (for inspiration), WIND Mobile just passed another hurdle to create another national mobile telephone provider here in Canada… Good on them! Here's one of their excellent videos from YouTube… this one cracks me up.
